According to Booz & Company, over-the-top video (OTTv) has the potential to reinvent television viewing in the Middle East. "Consumers in the Middle East and North Africa (MENA) region demonstrate a particular appeal to digital video consumption, making OTTv offerings particularly attractive. Broadband subscribers in the region average 6.1 YouTube playbacks, compared to 4.9 worldwide," said Booz & Company consultants Hadi Raad and Mahmoud Makki in a statement to Gulf News. 

Overall print circulation in the U.S. and Europe has fallen substantially over the past five years, while the global ad spend market on newspapers contracted by 3% in the first half of 2010 compared to the same period in 2009. At the same time, digital ad spend grew by 8%. In the GCC, print newspaper publishers now stand on the edge of a major shift in the digital space that will transform their business models.