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DDB Worldwide, one of the world's leading integrated communication groups, announced that its three former units in Dubai - Brandcom Middle East, TD&A.DDB and Gulf Promoaction - have merged to form one unit, DDB FZLLC, in which DDB Worldwide holds a majority stake. Simultaneously DDB Worldwide announced its acquisition of a minority equity stake in Promoaction DDB, its long-time affiliate in Saudi Arabia.

Campaign Middle East reports that advertising agencies DDB and Brandcom Middle East have announced the completion of merging their operations in the region following DDB Worldwide’s 80 per cent acquisition of Brandcom in 2007. Najam Khawaja, formerly CEO of DDB, becomes executive chairman of the merged agency, while Ajay Shrikhande, previously CEO of Brandcom, becomes COO. Babu Subramaniam retains the title of MD of the Dubai office, while the creative department will be headed by Shehzad Yunus.