branding

Ahmad Humeid: Companies realizing branding is a specialty, to be dealt with separate from advertising

Tue, 2011-12-27 11:49 - By  
mediaME spoke to Ahmad Humeid, CEO of Syntax, a leading branding and innovations company in the region. Ahmad shares his opinions regarding the evolution of branding, how clients view branding as part of their overall marketing strategy, the importance of online presence, the value of branding as a service and how it is digitally integrated and much more.

UAE names 52 Superbrands, Dubai Duty Free wins for second time

Sat, 2011-07-16 15:02 - By  

Superbrands has announced that Dubai Duty Free has once again won the coveted 'Brand of the Year' award at the seventh annual Superbrands Tribute Event. Dubai Duty Free made history by winning this award for the second year in a row.


IMAGINE Operations in Iraq

Tue, 2010-06-22 10:29 - By  

Jordan-based Marketing & Communications IMAGINE has announced it has been appointed by CIHAN Group to develop and execute a comprehensive Branding program to create awareness and new image for the Group. The Group is considered the largest Business Group in Kurdistan-Iraq.


Brand Lounge to offer leading-indicator brand metrics in the Middle East

Mon, 2010-02-15 20:58 - By  



In a move to strengthen its strategic offerings to existing and prospective clients, Brand Lounge – Branding & Marketing Strategists firm announced today a strategic partnership with Brand Keys inc. the global leader in predictive brand equity, loyalty and brand engagement metrics.

Promedia Advertising | With a burning passion for advertising

Thu, 2009-10-22 18:29 - By  
Promedia Advertising | With a burning passion for advertising

Advertising Agency: Promedia Advertising, Dubai

Promedia Advertising | The rise of immaculate talent

Thu, 2009-10-22 18:26 - By  
Promedia Advertising | The rise of immaculate talent

Advertising Agency: Promedia Advertising, Dubai

Breathe Branding creates a new identity for the International Cricket Council’s Global AIDS Initiative.

Sun, 2009-08-09 06:09 - By  

Earlier in the year, Breathe, the Dubai-based independent brand consultancy, were commissioned by the International Cricket Council (ICC), to develop a top-line strategy, naming and brand identity programme for THINK WISE – a global partnership initiative between the International Cricket Council (ICC), UNAIDS, UNICEF and the Global Media AIDS Initiati

GCC Tour Announced For "Buyology", Lindstorm's Revolutionary Advertising and Neurology Study

Fri, 2009-02-27 10:15 - By  

 

Martin Lindstrom’s pioneering new work will revolutionise marketing, according to Philip Kotler; Gulf symposium tour starts in Dubai in April 

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