Brendan Ogilvy | mediaME

LinkedIn's expanding reach in the MENA region

Tue, 2012-04-10 09:00 - By

Brendan Ogilvy, Effective Measure, LinkedIn, MENA

Effective Measure has studied LinkedIn’s expanding reach in the Middle East and North Africa (MENA). According to the study's findings, 60% of LinkedIn's audience identified as a 'Connector', 'Salesperson' and 'Early Adopter'.

Study reveals growing Internet populations in Levant

Wed, 2012-03-14 10:54 - By

editor

Analysis, Announcement, Digital Media, Report, Research, Media, Brendan Ogilvy, Effective Measure, growing internet, Levant, study

Effective Measure has released its latest report on its growing Internet population footprint in Levant. The company reported 9.7 million users across Iraq, Jordan, Lebanon and Syria featured via its industry-standard market intelligence tool, OpenView. This data revealed a steady week on week growth of 2.9 percent, highlighting the promising development of Internet consumption in this emerging economy.

Noqoush signs Effective Measure for AdFalcon’s analysis

Sat, 2012-01-07 11:34 - By

Amju

Publishing News, Electronics & Technology, AdFalcon, Brendan Ogilvy, Effective Measure, Noqoush, Wael Quader

In an entrepreneurial move targeting the enrichment of its mobile advertising services, Noqoush Mobile Media Group signed Effective Measure to provide advertisers the transparency and accuracy on AdFalcon’s inventory.