Effective Measure, the leading provider of digital media planning solutions in emerging markets, today reported on Pakistan’s Internet audience, with a 6.7 percent month-to-month unique browser growth from March to April 2012. This data is supported by active mobile Internet use in the country, indicating Pakistan’s readiness for digital-based brand engagement.

Effective Measure, a leading provider of digital media planning solutions in emerging markets, today reported new poll figures on media consumption habits and consumer sentiment of sport spectators in UAE, with 38 percent of respondents attributing the Internet as the main source for viewing major sporting events. This data is based on a FlashPoll conducted in the first week of May 2012. 

Effective Measure, a leading provider of digital media planning solutions in emerging markets, today reported the latest data on LinkedIn’s growing reach into the Middle East North Africa (MENA), with over 60 percent of its audience in February identified as a Connector, Salesperson and Early Adopter. This data, featured on Effective Measure’s industry-standard market intelligence tool, OpenView, highlighted the emergence of a proactive, digital-savvy audience segment, with an affinity to socialize and expand networks in the Middle East professional landscape.

Effective Measure, the leading provider of digital media planning solutions in emerging markets, today reported the latest data on its growing Internet population footprint in Levant, with 9.7 million users across Iraq, Jordan, Lebanon and Syria featured in its industry-standard market intelligence tool, OpenView, in the month ending February. This data revealed a steady week on week growth of 2.9 percent, highlighting the promising development of Internet consumption in this emerging economy.

Effective Measure, a leading provider of digital media planning solutions in emerging markets, has reported the latest data on its growing Internet population footprint, with 95.3 million users across 19 countries featured in the MENA segment of its industry-standard market intelligence tool, OpenView, in the month ending January. This data revealed a steady week on week growth of 1.06 percent from January to February, highlighting the promising development of Internet consumption in the region.