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Harold Burson, a pioneer of modern Public Relations and the Founder Chairman of Burson-Marsteller, told delegates at the 20th Public Relations World Congress in Dubai that PR was no longer the "corporate step-child" it once was, and that the best years for the industry are yet to come.

Global public relations firm Burson-Marsteller and Dubai-based Asda’a Public Relations today announced the creation of a merged regional network covering all major Middle East markets.