mediaME spoke to Wassim Mneimneh at the mediaME Forum. He is the Senior Online Manager at Nielsen Online. Wassim shares with us his views regarding the importance of third party measurement systems, currently available monitoring technologies, the utilization of these analytical tools in the Middle East and more.

Tahir Khalil and Diego Semprun discuss the online media measurement services which Nielsen has recently introduced in the Middle East. Nielsen is a leading marketing and media information company worldwide.