Informa Telecoms & Media expects global on-demand TV revenues to have increased 29% year-on-year throughout 2011, and reach $6.9 billion even despite the ongoing economic situation. Informa calculates that by 2016 on-demand video revenues will have nearly doubled to $13.8 billion. Surprisingly, cable is set to be the biggest source of revenues. The analysis suggests that on-demand cable revenues will maintain a 50% share ($3.4 billion) of the market in 2011, and a 53% share ($7.4 billion) by 2016.

According to a report from Digital TV Research, on demand market is expected to increase in 2016. Revenues from on demand TV and film to reach $5.7 billion by 2016, a rise of 58% compared with 2010.