Campaign | mediaME

American Tourister to launch aggressive US$2.5 million media blitz in Saudi Arabia

Thu, 2012-03-15 09:00 - By

Advertising Business, Advertising News, Announcement, Advertising, American Tourister, Campaign, Jai Krishnan, luggage, Saudi Arabia

American Tourister - one of the world's leading luggage brands with presence in over 80 countries worldwide - today announced an aggressive media campaign in the country.

Innovative youth project | Work hard, produce & innovate

Thu, 2011-11-17 14:45 - By

mujart

Iraq, Advertising, Public interest, Alawj Media, Campaign, MercyCorps, Youth Work Ad

advert video:

Get the latest Flash Player to see this video.

Advertising Agency: Alawj Media, Iraq

Director: Mujahed Zaid

Egyptians uncertain over use of social media for elections

Mon, 2011-07-25 07:07 - By

editor

Media Business, Media, ArabianBusiness, Campaign, democracy, egypt, Facebook, hosni mubarak, illiteracy, Mohamed ElBaradei, social media, Twitter, United Nations

Egyptians are startng to wonder whether faith in social media will invigorate their revolt against Hosni Mubarak, as the key to Egypt's democratic future might be a little overdone.

Bob Scarpelli to chair a formidable Titanium and Integrated Jury line-up

Thu, 2011-02-03 08:20 - By

editor

Advertising Business, Events, Media Business, Advertising, Media, Advertising Age, Adweek, Bob Scarpelli, Campaign, Cannes Lions, Creativity, DDB Worldwide, Terry Savage, The Gunn Report

The elite Titanium and Integrated Jury, which awards breakthrough ideas and the best integrated campaigns, will be chaired this year by the highly awarded and firm advocate of creativity, Bob Scarpelli, DDB Worldwide’s Chairman and Chief Creative Officer.

Jaime Prieto promoted to President of Y&R EMEA region

Tue, 2010-10-26 10:33 - By

editor

Advertising Business, Advertising, Campaign, Colgate, Jaime Prieto, Massimo Costa, Palmolive, Y&R, Young & Rubicam

Campaign Asia-Pacific has reported that Young & Rubicam (Y&R) has promoted Jaime Prieto, who has been working as the international managing director on the Colgate-Palmolive account since 2008, to president of its EMEA region, replacing Massimo Costa who stepped down in May.

Breathe Branding creates a new identity for the International Cricket Council’s Global AIDS Initiative.

Sun, 2009-08-09 06:09 - By

breathebranding

Announcement, Public interest, branding, Campaign, Dubai, Global, GMAI, HIV, ICC, Naming, new identity, Strategy, UAE, UNAIDS, UNICEF

Earlier in the year, Breathe, the Dubai-based independent brand consultancy, were commissioned by the International Cricket Council (ICC), to develop a top-line strategy, naming and brand identity programme for THINK WISE – a global partnership initiative between the International Cricket Council (ICC), UNAIDS, UNICEF and the Global Media AIDS Initiati