The organisers of Cannes Lions today announced that the event will be changing its strapline from "The International Advertising Festival" to "The International Festival of Creativity". The move reflects the transformation of Cannes Lions over the last few years from being a celebration of creative excellence in advertising to now reflecting creative excellence in all forms of communication.

The Dubai Lynx Awards gala was concluded with Fortune Promoseven Doha the biggest winner, earning the accoloade of Agency of The Year. Also collecting many trophies in the creative categories were Leo Burnett Beirut and Fortune Promoseven Dubai. For all results, visit DubaiLynx.com.

An annual Advertising Person of the Year Award will be introduced by the Dubai International Advertising Festival; based that person's efforts that have lifted the profile of the region in the international marketing community.