Carat | mediaME

Aegis Media MENA bolsters its network by launching iProspect

Sun, 2012-03-04 08:07 - By

Announcement, Digital Media, Media Business, Media, Aegis Media MENA, Carat, Fredrik Schauman, iProspect, Isobar

Aegis Media has announced that iProspect, a leading digital performance marketing agency within its global network, is launching in the Middle East and North Africa to help regional operations improve their customer conversion rates online, bearing in mind an average 97% of visitors leave a website without any click or action.

General Motors Co. appoints Carat as strategic global media partner

Mon, 2012-01-30 10:00 - By

editor

Account Win, Announcement, PR Business, Media, Aegis Group plc, Carat, General Motors Co., Jerry Buhlmann, Joel Ewanick, Kantar Media, Michael Nederlof, Nigel Morris

Aegis Group plc, one the world’s leading, focused media and digital communications groups, announced that Carat, which has its regional headquarters based in Dubai, has been appointed by General Motors Co. as its digital media partner, following a full agency review undertaken during the fourth quarter of 2011.

UAE-based children are more likely to use internet than to read books

Wed, 2011-12-21 08:53 - By

editor

Digital Media, Media, Carat, Roxane Negrillo, The National

According to a survey of media use among children by media agency Carat, UAE- based pre-teens are more likely to watch television or use the internet than they are to read books. Of the 200 children surveyed, 90% said they watched television every day and 65% said they used the internet at least once a week. Meanwhile, only 16% said they read books daily.

Marriott International appoints MEC as global media agency

Mon, 2011-10-31 11:41 - By

editor

Account Win, Announcement, Media Business, Media, Carat, Charles Courtier, Joanne Davis Consulting, Marriott Hotels and Resorts, Marriott International, Marriott Rewards, MEC, Starcom, Susan Thronson, The Ritz-Carlton, ZenithOptimedia

MEC will be the lead media planning and buying agency for all of Marriott’s brands worldwide including Marriott Hotels and Resorts, The Ritz-Carlton and Marriott Rewards.

Carat opening new office in Riyadh

Tue, 2011-07-12 11:37 - By

editor

Media Business, Media, Aegis Media, Ahmed Haidar, Carat, Global Media Agency of the Year, Kingdom of Saudi Arabia, MEC, Middle East, North Africa, Riyadh

Aegis Media introduces Isobar into its Middle East and North African network

Thu, 2011-03-17 09:51 - By

editor

Announcement, Digital Media, Media Business, Media, Aegis Group, Aegis Media, Carat, Doubleyou, Duncan James, Isobar, Michael Nederlof

Isobar, the world’s largest digital agency network, is expanding into the Middle East and North Africa, in order to meet client demand for full service digital solutions.

Carat MENA bolsters its senior management in the Levant

Wed, 2011-03-02 10:18 - By

editor

Announcement, Media Business, Media, Adidas, Aegis Media, Carat, Carat MENA, Heineken, Karen Hoyek, Kellogg’s, Mediacom Beirut, Michael Nederlof, Nokia, Philips

Carat Middle East and North Africa, the fastest growing media agency in the region, has appointed Karen Hoyek as General Manager of the Levant who joins the agency after ten years working for Mediacom Beirut in a similar role.

As

Carat named Global Media Network of the Year by Campaign magazine

Thu, 2010-12-30 07:52 - By

editor

Announcement, Media Business, Media, Aegis Group, Campaign UK, Carat, Carat MENA, Deutsche Bank, Disney, Global Media Network of the Year, Jerry Buhlmann, Kellogg’s, Michael Nederlof, Nokia, Solen

Solen appoints Carat to handle media buying and planning

Tue, 2010-11-23 21:01 - By

editor

Media Business, Media, Carat, Michael Nederlof, Ozmo, Solen

Purveyors of confectionary, Solen, is launching its Ozmo brand into the Middle Eastern market and has appointed independent media agency, Carat to handle the media buying and planning. Founded in 1989, Solen is one of Turkey's largest brands producing over 200 confectionary products and exporting 70% of its production to more than 120 countries. The scope of work will be centred on a new TV campaign, due to launch in the Autumn of 2010 and focusing on UAE, Saudi Arabia, Lebanon and Iraqi markets.

Carat MENA strengthens management, now ready to expand and take leading position in the market

Sun, 2010-08-29 09:37 - By

editor

Media Business, Media, Antonio Boulos, Antonio Chedrawy, Arjan Pomper, Carat, Carat Digital MENA, Decision Makers TV, Michael Nederlof, OMD, Swaminathan Janakiraman

Carat has bolstered its management in the Middle East by appointing Antonio Chedrawy as Regional Corporate Services Director and Swaminathan Janakiraman as the agency's Regional Media Buying Director, effective immediately. Michael Nederlof, CEO of Carat Digital MENA, will also become the region's Interim overall CEO and take up management of the network.