Advertising spend level is predicted to plunge by around 10% worldwide this year, according to Glenn Hansen, CEO and Presiden of BPA Worldwide, who spoke at the FIPP World Magazine Marketplace event recently held in Dubai, highlighting the significance of audited media for market development.

BPA Worldwide, the global auditor of media, has reported the number of print titles to be audited in the Middle East has surpassed the 100 barrier for the first time, with the drive towards accountability extending out from Dubai and reaching all areas of the region.