According to a new study by Chadwick Martin Bailey, the TV industry is about to experience a 'radical shift'. The study found that nearly 63% of consumers who watch TV or video on a tablet did so even when there was a TV with the very same content available. Furthermore, 54% of all consumers have tried alternatives to pay-TV such as Netflix, Apple TV, or even network websites.

According to a study by Constant Contact and Chadwick Martin Bailey, an estimated 21% of Twitter users are using the social media network to follow consumer brands. According to the study, most brand followers choose to only follow a select number of brands that they favor.