Network World reports that Cisco Systems has launched SocialMiner, a software that enables enterprises to track customers and prospects on social media networks like Twitter, Facebook, blogs and other public forums and sites. Cisco has been using SocialMiner internally to manage customer engagements involving its consumer products. This software will enable companies to track conversations related to their brand as well as engage customers who require specific services.

Brand Summit 2009, produced by IIR Middle East in association with Dubai Media City, has witnessed a number of remarkable highlights, revealing new insights, discussing collective challenges and clarifying standards in addition to offering half-day intensive clinics conducted by renowned industry leaders.