A noted social media expert has urged Arab communities to use standard Arabic on the web that will let the outside world to treat Arabs as an integrated community and prevent the Arabic language from getting marginalised on the web through different colloquial versions.

With the presence of the new media industry at Click 4.0, the digital marketing event for the Middle East, the region’s largest online advertising network has confirmed its support and participation in the event.

There is no doubt that digital marketing has emerged as the new channel for brands in the Middle East to increase their market share. The industry received a boost this week with TECOM Investments' Dubai Internet City confirming official support of Click 4.0 - the Digital Marketing Event for the Middle East.