Supported by mediaME.com and organized by Marcus Evans, the Product Launch Excellence conference has been scheduled to be held on the 22nd and 23rd of April 2012 in Dubai, UAE.

 

Those days when product launches were just a matter of just putting news release over the wires are over. Consumers are no longer depending on cable TV or news prints for information, but on a wide variety of platforms. These product launches need to be integrated with traditional marketing tools with the social and online marketing tools. Product launch that is effortlessly recalled by public had proven that the brand will have a staying power. Globally, there are about 250,000 new product launches, therefore the creation of one that would wow the crowd could be a tough job.