On the 9th of February in Davos, the Communication on Top forum will be featuring a heated debate on "Privacy vs. Publicity in the era of transparency" between Allan Mayer Principal Partner and Head of the Strategic Communications Division at 42West, described as “a master in disaster”, and “the man to call if you’re a star facing a scandal”, who will face Maxim Behar,  recently appointed as Chairman of Hill + Knowlton Strategies' office in the Czech Republic, and remains CEO & Chairman of the Board of M3 Communications Group.

II World Forum, Communications on Top, took place last week in Swiss Davos, and has gathered trend-makers and key figures from world-known companies in the communications industry. Forum participants examined current challenges to the communications profession within the new media era, successful on/off-line reputation management, the power of PR impact, reform, the 'web-2.0 effect' on business and politics, social media as a marketing tool for successful branding, and much more.