The Role

The role will assume responsibility for assisting Pearson MEAC (Middle East, Africa, Carribean) country-specific business units, all the expert teams in building and executing a consistent internal and external narrative that supports the business strategy. The role will also have responsibility for planning, implementing and monitoring of proactive integrated campaigns across the media, stakeholder engagement and internal communications to provide significant visibility of Pearson MEAC internally as well as externally. In addition to the region wide communications responsibility, this role will also assume responsibility for Africa marketing, specifically the PR activities aiming Ministries in key markets, channel marketing with key business partners.

The Marketing Manager Communications will deliver improved market presence through the following “evidence”:

•A strategic marketing/PR plan for positioning Pearson MEAC as the ‘trusted advisor’, with key measurables and evidence of monitoring and evaluation and a separate plan for Africa

•Costs within budget

•Regular reporting keeping management appraised of key trends 

•Effective use of both strategic and tactical market data 

•Constant attention to the customer experience and appropriate engagement in relevant initiatives ( International Marketing Committee (IMC), Branding committee, Policy Watch Groups ) 

•Optimal working relationship with key stakeholders within MEAC management team and global Pearson organisation

Key Accountabilities: 

•Manage the MEAC narrative and help to broker relationships both within and externally to Pearson.

•Plan, develop, implement and analyse innovative and competitive PR strategies. Research, analyse, and monitor educational, pedagogical, financial, technological, and demographic trends in order to capitalize on market opportunities.

•Conduct and utilize market research 

to feed back the unique needs/qualities of each market to the MEAC management and the IMC. Provide market information to help with the development of branding/PR campaigns.

•Collaborate with sales and marketing staff within the region and other IMC members and channels to brainstorm innovative marketing strategies and share best practices.

•Make key presentations both internally and externally as needed to communicate key business messages.

•Work in schools with sales and marketing teams within MEAC to drive the MEAC narrative and ensure that the marketing message is carried through and understood. A certain amount of coaching and training is required in this aspect of the position. (i.e., teach the reps how to use a tool, remind them of the message, help them present key features)

Requirements

Skills & Experience:

•Ability to think strategically, manage multiple and changing priorities, and exercise direction

•Strong communication skills – both written and oral are essential

•Ability to communicate effectively with colleagues within the team as well as with regional leaders

•Sensitivity in dealing with diverse cultures and business protocols outside of the US and UK

•Self-directed, must be able to set priorities and manage time to assure deadlines are met

•Well organized, detail orientated, flexible, and able to meet deadlines

•Ability to think on their feet, problem solve and share decision-making with others

•Strong presentation skills

•Experience in the digital technology environment

Desirable

•Teaching/training experience or experience in the education sector

About the Company

Pearson is an international media and education company with businesses in Education, Business Information and Consumer Publishing. We lead our markets in quality, innovation and in profitability. We draw on common assets, capital, processes and culture. With 40,000 employees based in more than 60 countries, we are a large family of businesses that are alike in sharing the same aim: a focus on making the reading and learning experience as enjoyable and as beneficial as it can possibly be.

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