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With its aim of raising awareness on digital marketing, its benefits and the legalities for businesses prior to marketing their products online, the Dubai Chamber of Commerce & Industry's Business Support Department recently hosted a seminar on Digital Marketing at the Chamber premises.

The Dubai based market research consultancy Real Opinions has signed a reseller agreement with The Nielsen Company (Nielsen) to offer a wide range of online solutions in the Middle East including SiteCensus, Market Intelligence and Campaign Analysis.

According to a new study from Real Options titled “Here & Now”, 60% of UAE Internet users favour behavioural targeting for customised advertising and Internet content, whilst 76% said their searches for products and visits to websites should never be monitored unless they have given express permission to do so beforehand.