Advertising Agency: DDB Gulf
Creative Director / Copywriter: Rishad Lawyer
Art Director: Guilherme Pecego

Advertising Agency: DDB Gulf
Creative Director / Copywriter: Rishad Lawyer
Art Director: Guilherme Pecego

Advertising campaigns for cars usually commit the faux pas of being too predictable; but this ad campaign for Volkswagen by DDB Gulf is a resounding exception because of its clever concept and attractive graphics. At first glance, these ads seem ordinary but upon a closer look the viewer sees extraordinary figures; in this case the Loch Ness monster in the background clearly dwarfed by the even more extraordinary Volks. The other unnatural phenomenons are UFO and Big Foot.