Advanced Interactive Media Solutions (AIMS), SCALA Middle East partner and the GCC market leader in digital signage solutions, has recently executed a new campaign for Alokozay Group of Companies demonstrating the impact of digital signage technology in enhancing brand awareness through interactive gaming functionalities. AIMS developed and deployed custom-built kiosks at Mall of Emirates, Deira City Centre and Mirdif City Centre for the campaign, while an interactive digital content was created using SCALA software that integrated various social media and interactive gaming features.