LinkedIn is introducing a new service that allows businesses to customize content sent to followers according to various criteria, including industry, seniority, job function, company size, etc. With this new service, companies will also have direct access to an analytics dashboard showing engagement metrics such as likes, shares, comments, as well as followers’ demographic data. 

Trend-makers and key figures from the financial, political, corporate and marketing communications industries have confirmed their consent to participate in the 2nd World Forum “Communication on Top” which will be held on the 17th and 18th of February  in Davos, Switzerland. Participants will examine the current challenges to the communications profession within the new media era.