Diego Semprun

Nielsen reveals Middle East demand for internet services via connected devices in 2011

Sun, 2011-01-16 10:08 - By  
The Nielsen Company today revealed the extent to which online consumers in the Middle East intend to use different connected devices to access the Internet in the coming year. Nielsen's Global Online Survey, conducted across 55 countries, showed that almost half of the Middle East's online consumers (43%) plan to use a mobile phone to access the Internet while 29% intend to use a handheld multimedia device and 24% plan to access the net via an in-home video game system. 

UM Digital Boom Conference; Industry experts discuss the future of digital media in the region

Mon, 2010-10-11 08:33 - By  
 
Media experts from around the region gathering in Egypt recently for the one-day Digital Boom conference organized by UM highlighted the importance of integrating online and offline disciplines to create successful brands stories.

Real Opinions signs agreement with Nielsen to provide online intelligence capabilities

Wed, 2010-09-22 16:51 - By  


The Dubai based market research consultancy Real Opinions has signed a reseller agreement with The Nielsen Company (Nielsen) to offer a wide range of online solutions in the Middle East including SiteCensus, Market Intelligence and Campaign Analysis.

Tahir Khalil & Diego Semprún: Nielsen is bringing clarity, transparency and reliability to the region's Internet industry

Mon, 2009-09-07 14:47 - By  

Tahir Khalil and Diego Semprun discuss the online media measurement services which Nielsen has recently introduced in the Middle East. Nielsen is a leading marketing and media information company worldwide.

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