Sun, 2011-01-16 10:08 - By
The Nielsen Company today revealed the extent to which online consumers in the Middle East intend to use different connected devices to access the Internet in the coming year. Nielsen's Global Online Survey, conducted across 55 countries, showed that almost half of the Middle East's online consumers (43%) plan to use a mobile phone to access the Internet while 29% intend to use a handheld multimedia device and 24% plan to access the net via an in-home video game system.
Mon, 2010-10-11 08:33 - By
Media Business,
Media,
Ahmed Osama,
andRania Elbakry,
Coca Cola,
Con O'Donnell,
Diego Semprun,
Digital Boom,
Digital Republic,
Google,
Karim Khalifa,
Mobinil,
Nielsen Online,
Omar Mandoor,
Paul Katrib,
Sarmady Communications,
TE Data,
Tim Baker,
UM,
Wael Fakharany,
Wael Ghoneim
Media experts from around the region gathering in Egypt recently for the one-day Digital Boom conference organized by UM highlighted the importance of integrating online and offline disciplines to create successful brands stories.
Wed, 2010-09-22 16:51 - By

The Dubai based market research consultancy Real Opinions has signed a reseller agreement with The Nielsen Company (Nielsen) to offer a wide range of online solutions in the Middle East including SiteCensus, Market Intelligence and Campaign Analysis.
Mon, 2009-09-07 14:47 - By
Tahir Khalil and Diego Semprun discuss the online media measurement services which Nielsen has recently introduced in the Middle East. Nielsen is a leading marketing and media information company worldwide.
Wed, 2009-07-01 19:44 - By
Announcement,
Media,
Ahmed Nassef,
Diego Semprun,
Dubai Media City,
Glenn Hansen,
ITP Group,
Maktoob,
Mohammed Abdullah,
Orange,
Piyush Mathur,
Propertyfinder,
Samardy