Diego Semprun De Castellane

Nielsen rolls out improved audience measurement solution

Mon, 2010-07-05 14:10 - By  

Nielsen has announced the roll out of three key improvements for the Internet Audience Measurement solution. The improved service will be starting July 1st, allowing more targeted planning of online video advertising, and providing better ROI for the Advertisers. Those new improvements will be available on the standard Market Intelligence interface.


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