Job Description

- Execute and coordinate all digital marketing activities for Aramex and its subsidiaries 

- Oversee, measure and evaluate conversations and engagement with customers and sentiments on social media channels 

- Liaise with partnering agencies and consultancies on all digital media projects 

- Devise a monthly social media calendar for content creation 

- Lead development, implementation and management of tools to drive engagement online (mobile apps, internal communication channels, third-party site applications, etc.) 

- Monitor and reply to posts pertaining to the Aramex brand, key executives and initiatives 

- Design and suggest new online campaigns and strategies to enhance growth and contribute to generating sales leads 

- Ensure the integrity of the Aramex brand online and work with stakeholders across its network to ensure consistency and adherence to the brand 

- Liaise with sponsorship partners, initiatives and organizations that work with Aramex to develop online campaigns and strategies to engage with them and their audiences through events 

- Stay abreast of the latest developments in social media, e-tailing trends and online shopping habits

Skills

- Excellent command of English and Arabic 

- Impeccable writing skills in both English and Arabic 

- Strong abilities in tracking conversations, measuring sentiment and developing key metrics to measure performance 

- Proficient in social media tools (Meltwater Buzz, Facebook Ads, Google Adwords) and MS Office tools 

- Solid understanding of SEO and SEM 

- Strong time management, organization, interpersonal and multitasking skills 

- Knowledge of social media tools, channels, trends and best practices 

- Bachelor’s Degree in Marketing, Business Administration, Digital Media, Journalism or Communications

Education

Marketing, Business Administration, Digital Media, Journalism or Communications

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