According to Digital TV Research, digital TV penetration will increase dramatically in the coming years. "Digital TV Research forecasts that digital penetration will reach 85% of TV households by 2017. Ten countries will achieve 100% penetration by 2017," said analyst Simon Murray.

A recent study by Informa Telecoms & Media found that the total number of digital TV homes was about 620 million in December 2011, and will grow to 1 billion households in five years. The US currently leads the market in terms of penetration, and is expected to achieve 100% digital penetration in 2014. The study reveals that overall, global TV households are converting to digital at "an impressive pace".