According to Digital TV Research, digital TV penetration will increase dramatically in the coming years. "Digital TV Research forecasts that digital penetration will reach 85% of TV households by 2017. Ten countries will achieve 100% penetration by 2017," said analyst Simon Murray.

According to a report from Digital TV Research, on demand market is expected to increase in 2016. Revenues from on demand TV and film to reach $5.7 billion by 2016, a rise of 58% compared with 2010.