Dinesh Arasaratnam

Effective Measure invests in emerging Asia

Thu, 2012-04-12 07:19 - By

Announcement, Media Business, Electronics & Technology, Media, Abhimanyu Sareen, Asia, Dinesh Arasaratnam, Effective Measure, Group M, James Robertson, Omnicom Media Group, Richard Webb, Singapore, Starcom Mediavest

Effective Measure Chairman, Richard Webb said, “Investing in emerging Asia is one of Effective Measure’s top priorities. With a proven, dedicated team now in place in Asia’s media hub, Singapore, we look forward to significantly expanding our investment and presence in this fast-moving region while contributing to digital best practices.”

Tribal Fusion emerges dominant ad network with 1 million unique users in Jordan

Wed, 2011-12-21 17:10 - By

editor

Digital Media, Media Business, Media, Dinesh Arasaratnam, Effective Measure, Rajiv Singh, Tribal Fusion, Yaser Hijawi

Digital word-of-mouth to drive e-Commerce

Mon, 2011-11-28 14:42 - By

editor

Analysis, Digital Media, Media Business, Media, Dinesh Arasaratnam, Effective Measure

Effective Measure reported today that 40% of Internet users in Middle East North Africa (MENA) surveyed indicated that they would spread the word when they are pleased or upset to as many people as possible - highlighting the potential to use Internet users to drive e-Commerce growth through word of mouth.

Tribal Fusion emerges dominant ad network with seven million unique users in KSA

Mon, 2011-11-21 11:23 - By

editor

Advertising Business, Advertising News, Digital Media, Advertising, Media, Dinesh Arasaratnam, Firefly Tool Bar, Firefly Video™, Mahmoud Qahwash, Syed Quadri, Tribal Fusion

Tribal Fusion reaches 3 million browsers in UAE, finds latest Effective Measure report

Thu, 2011-11-17 09:28 - By

editor

Digital Media, Media Business, Media, Deepali Thakur, Dinesh Arasaratnam, Effective Measure, Middle East Tribal Fusion, Rajiv Singh, Tribal Fusion

Arab Internet users kick off summer with soccer fever

Mon, 2011-09-26 06:19 - By

editor

Digital Media, Media Business, Media, Sports, Dinesh Arasaratnam, Effective Measure, Liverpool.Barcelona, Manchester United, UEFA

Effective Measure, the leading provider of digital media planning solutions in emerging markets, today reported that sport websites in MENA are trending as the European soccer season kicks off, with almost 2 million unique browsers recorded on the highest day in the first two weeks of September.

Top agencies lead online transparency

Fri, 2011-09-23 08:03 - By

editor

Digital Media, Media Business, Media, Dimitri Metexas, Dinesh Arasaratnam, Effective Measure, Marc Ghosn, MEC, Omnicom Media Group MENA, OpenView, Rayan Karaky, VivaKi

Ikoo hosts Kuwait's first digital advertising seminar

Mon, 2010-12-13 14:31 - By

editor

Advertising Business, Digital Media, Events, Media Business, Media, Dinesh Arasaratnam, Effective Measure, Hind Al-Nahedh, IAA Kuwait, ikoo, Isam Bayazidi, Louai Al Asfahani, mediaME, MediaQuest, Precious de Leon, Samer Murad, VIVA Telecom, Zeid Nasser

With the presence of the media industry and clients, Ikoo.com, the region's online advertising network hosted an online digital seminar discussing the rise of online advertising in Kuwait.

Aliqtisadi.com first Syrian website on Effective Measure

Tue, 2010-06-22 08:53 - By

editor

Media Business, Media, Aliqtisadi.com, Dinesh Arasaratnam, Effective Measure, eWaseet, Haykal Media Group, ikoo, Sarmady, Soud al-Atassi