Reminding us of the old fashioned personal touch of written letters and notes, this campaign for Cello pens by Team Y&R Dubai features three visuals that attract attention and deliver a new approach to stationary advertising based on the 'emotions' that motivate us to write such as love, initmacy and distance. The other two images from this campaign can be found here and here.

Advertising Agency: Team Y&R, Dubai, UAE
Creative Director: Shahir Ahmed
Art Director / Illustrator / Typographer: Dinesh Tharippa
Copywriter: Shamrock Nevis

Advertising Agency: Team Y&R, Dubai, UAE
Creative Director: Shahir Ahmed
Art Director / Illustrator / Typographer: Dinesh Tharippa
Copywriter: Shamrock Nevis

Advertising Agency: Team Y&R, Dubai, UAE
Creative Directors: Shahir Ahmed, Guilherme Rangel
Copywriter: Keshav Naidu
Art Director / Illustrator / Typographer: Dinesh Tharippa

Advertising Agency: Team Y&R, Dubai, UAE
Creative Directors: Shahir Ahmed, Guilherme Rangel
Copywriter: Keshav Naidu
Art Director / Illustrator / Typographer: Dinesh Tharippa

Advertising Agency: Team Y&R, Dubai, UAE
Creative Directors: Shahir Ahmed, Guilherme Rangel
Copywriter: Keshav Naidu
Art Director / Illustrator / Typographer: Dinesh Tharippa

Advertising Agency: Team Y&R, Dubai, UAE
Creative Directors: Shahir Ahmed, Guilherme Rangel
Art Director / Photographer: Dinesh Tharippa
Copywriter: Keshav Naidu
Illustrator: Jomy Varghese