Emma Thomas and Marie Dumond, Stratagem's founding partners, have officially announced the inauguration of Stratagem's bureau in Doha. The inauguration conference, hosted on the 29th of February, will sign stratagem's first step onto the Qatari market.

Middle East Management Centre (MEMC) will be conducting for the first time in the Gulf the Blue Ocean Strategy (BOS) executive workshops in Abu Dhabi and Doha on March 6 and 8, respectively. The aim of BOS is not to out-perform the competition in the existing industry, but to create new market space or a blue ocean, thereby making the competition irrelevant. The BOS was developed by Professors W Chan Kim and Renée Mauborgne. The strategy is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years.