Draftfcb | mediaME

Horizon Holdings launches new digital capability, Blue Barracuda in Middle East

Tue, 2011-10-04 06:33 - By

Announcement, Digital Media, Media Business, Media, Blue Barracuda, Draftfcb, Gregory Tikhanoff, Horizon Holdings, Laurence Boschetto, Lee Brett, Martin Talks, Rafic Saadeh

Horizon Holdings, the Middle East's leading advertising, marketing and communications group, today launched its new digital services offering Blue Barracuda, which will effectively complement Horizon Group's services to existing and new clients across the Middle East region.

Cannes Lions 2010 Promo & Activation, PR & Direct Lions winners announced

Thu, 2010-06-24 08:22 - By

editor

Events, Advertising, Abbott Mead Vickers, BBDO, Bob Jeffrey, Cannes Lions International Advertising Festival, Draftfcb, Fernando Vega Olmos, Fleishman-Hillard, Guy Murphy, Paragon Marketing Group, PR Grand Prix, Promo & Activation Grand Prix, Tina Manikas

The first Cannes Lions International Advertising Festival winners were announced on Tuesday at the first of four Awards Ceremonies taking place during the Festival week in France. The Promo & Activation Grand Prix and the PR Grand Prix went to TBWACHIATDAY LA in the USA, with assistance from Paragon Marketing Group and Fleishman-Hillard, for their entry ‘Replay’ to promote the energy drink Gatorade.

Promo & Activation, PR & Direct Lions winners announced at Cannes Lions 2010

Thu, 2010-06-24 08:22 - By

editor

Events, Advertising, Abbott Mead Vickers, BBDO, Bob Jeffrey, Cannes Lions International Advertising Festival, Draftfcb, Fernando Vega Olmos, Fleishman-Hillard, Guy Murphy, Paragon Marketing Group, PR Grand Prix, Promo & Activation Grand Prix, Tina Manikas

The first of the Cannes Lions International Advertising Festival winners were honoured at the first of four Awards Ceremonies taking place during the Festival week.

Draftfcb sponsors Cannes Lions 2010 Roger Hatchuel Academy

Sun, 2010-06-06 12:24 - By

editor

Events, Media, Cannes Lions, Cannes Lions International Advertising Festival, Draftfcb, Jonathan Harries, Philip Thomas, Richard Boyko, Roger Hatchuel Academy, VCU Brandcenter

Recognising the importance of nurturing the next wave of fresh talent within the advertising/marketing industry, Draftfcb is sponsoring the 2010 Roger Hatchuel Academy during the 57th Annual Cannes Lions International Advertising Festival in France.

Cannes Lions announces 2010 PR and promo jury presidents

Sat, 2009-12-12 09:31 - By

editor

Advertising Business, Advertising, Cannes Lions International Advertising Festival, Draftfcb, Hill & Knowlton, Paul Taaffe, Philip Thomas, Promo Magazine, Tina Manikas

Paul Taaffe, Global Chairman and CEO - Hill & Knowlton

Majority of media buyers maintain support for print media

Sat, 2009-11-21 20:54 - By

editor

Research, Media, Business 24|7, Draftfcb, Ikon advertising and Marketing, Mahesh Sundaresan, Ranjit Kumar, Satish Maya, Simon Calvert, Turning Point

Business 24|7 reports that most media buyers still favour print media advertising over TV advertising according to an in-house survey conducted by Business 24|7, with more than 78% of respondents supporting newspaper advertising.