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An award winning campaign from Saatchi & Saatchi Dubai, with a simple message: no one wll believe your age, thanks to Olay Total Effects cream. The idea here is that this cream makes you look younger, which explains why a policman is asking for your driving license, while another image in this campaign features a club bouncer asking for an ID. Simple and effective.
The featured campaign by Team Y&R Beirut promotes the Autumn/Winter 2009 collection at Harvey Nichols. ‘The campaign is inspired by the season’s trends which are iconic, edgy and really expresses character. We wanted the work to reflect that. We created life-sized Voodoo dolls and clothed them in show-stoppers from the season. Rewarding the Harvey Nichols’ shoppers with the thought that they will be envied to a ridiculous extent.’ Also see Blonde and Redhead.
This campaign by FP7 Dubai, points out the toughness and durability of leatherman’s multi-tools, their long-lasting performance and the ability to easily transform old and useless pieces of junk to something constructive and more desired. The simple execution indicates the ease and effortlessness required when using Leatherman tools, in addition to the superior quality and value Leatherman has to offer. Also see Kart and Cannoe.
Advertising Agency: FP7, Dubai
Via [ArabAd Zone]