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du announced its official partnership with Dubai International Film Festival (DIFF) during a meeting, held at the telecommunications company’s headquarters in Dubai Media City. Present at the event was Abdulhamid Juma, Chairman, DIFF, and Farid Faraidooni, Chief Commercial Officer, du.

The Dubai International Film Festival (DIFF) is set to commence today, and will be inaugurated by Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President. The festival will screen 171 films from 56 nations in up to 32 languages.The festival is presenting 13 films by Emirati directors. These films will be competing at the festival's Muhr Awards in the 'Muhr Emirati' category.