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This image is part of an award winning campaign by Memac Ogilvy & Mather Dubai for IKEA. It features images of several assembly instrcution sheets, a concept that IKEA is well known for. However, these instruction sheets are applied to different dishes available at IKEA's restaurant and cafe including shawarma, meatballs, and hotdogs. Even the food from IKEA is assembeled easily!
ALDAR Properties’ campaign by Dubai’s JWT aims at creating awareness among consumers regarding energy by presenting tips to save energy. The advertisements suggest turning off lights after meetings, shutting off computers and consuming only what one needs, giving energy a chance to still be there for tomorrow. Also see Switch and Shutdown from this campaign.