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Saatchi & Saatchi Dubai today announced the appointments of Marc Lineveldt as Regional Creative Director and Ben Roberts as Regional Human Interest (HI) Director, Middle East, North Africa (MENA).


Gulf News reports that The Road and Transport Authority is launching an awareness campaign for the Dubai Metro, which makes its debut run on September 9. The marketing awareness campaign, called My Metro, is aimed at getting more people to use the service. Saatchi and Saatchi will execute this first advertising campaign for the Dubai Metro.