A media company that was intending to sell advertising space in Dubai has been asked by the Dubai Municipality to remove its lamp post advertisements along Shaikh Zayed Road after receiving complaints from the public that they were offensive. The advertisements, that were intended to be part of a teaser campaign, included phrases in Arabic and English that read "I am yours", "Buy me", "Talk to me", "I am available". 

Dubai Media Inc. (DMI) in association with Mohammed Bin Rashid Programme for Leadership Development on Sunday launched a campaign to recycle papers used by its affiliate newspapers.The initiative, which is part of the green paper draft to preserve the environment, will help save at least 30 per cent of papers used in the UAE, Emarat Al Youm reported.

Emirates Business 24|7 reports that the Roads and Transport Authority (RTA) has issued its separate guidelines for outdoor advertising this month, after the Dubai Municipality has finalized their set of guidelines that were being prepared since March, regulating all out-of-home, including roads, which are under the jurisdiction of the Roads and Transport Authority (RTA) and the free zones.

ME Printer reports that the outdoor signage and advertising industry in Dubai is poised for phenomenal growth in the coming year, despite the effects of the global financial meltdown, as advertisers will push further to stay in touch with consumers. Location, creativity and versatility contribute largely to the success of outdoor campaigns.