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The second day of the 11th Arab Media Forum hosted Al Arabiya News Channel's panel, moderated by one of the Channel's news anchors, Muntaha Al Ramahy.

TV talk shows in the Arab region need to strike a balance between encouraging a fervent debate among guests in a bid to attract audiences and abiding by the code of ethics and their own conscience, according to experts during the final session of the 11th Arab Media Forum (AMF 2012).

Television programmes of varying genres have become the most popular information tool worldwide. Innovation, however, remains restricted with television producers unable to move away from stereotypes amidst concerns that the community is unprepared to accept change.

Arab opinion leaders believe official spokespeople from foreign governments to be just as credible as Arab media outlets, according to a joint research study released by APCO Insight, the global opinion research division of APCO Worldwide, and the Dubai Press Club.

Educating and empowering young people to become critical thinkers is crucial for ensuring a smooth transition from traditional media to new media. The steep rise in social media penetration that has brought in an era of multi-faceted journalism has made this particularly relevant, according to panellists on the opening day of the 11th Arab Media Forum (AMF 2012).

Twitter has given the regular citizen a powerful platform and a voice that was previously unavailable to them, according to panellists on the opening day of the 11th Arab Media Forum (AMF 2012).

Noting the phenomenal role new media has played in shaping the course of events during the Arab Spring, the future equation between social and traditional media platforms is more complementary than conflicting, according to panellists on the opening day of the 11th Arab Media Forum (AMF 2012).

On the sidelines of the 11th annual "Arab Media Forum," organized by "Dubai Press Club", an in-depth report entitled "Arab Media Outlook" was published in its 4th edition - issued once every three years - and considered as a reference in the MENA region for Media companies and consumers, be they viewers, readers, listeners or bloggers, among others.

According to the 'Arab Media Outlook', a study published yesterday by the Dubai Press Club and Deloitte, the Arab advertising market is to grow to a value of US$6 billion (Dh22.03bn) by 2015, bringing hope to a media industry hit hard by the disruptions of the Arab Spring and the global financial downturn. Greater use of the internet and wider economic growth have been cited as driving a rebound in the regional media market, after advertising spending fell by more than 10 per cent in 2009 and last year.
Key platform highlights and outlook – 2011-2015