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Dubai-based Broadcast Middle East (BME) will launch its second Farsi-speaking television channel on July 9, it said on Sunday. The firm, a joint venture between Rupert Murdoch’s News Corporation and the Moby Group, aims to target a family audience with a female slant via dubbed shows such as Project Runway and Gypsies, said its CEO.

Etisalat today announced that it will re-number all the TV Channels for its eLife and e-vision customers, to enable greater ease of navigation. The re-numbering exercise is based on customer feedback and analysis of popular channel surfing habits.

E-Vision, which is part of Etisalat and the leading cable TV provider in the region, today announced its sponsorship for the "Family Day" event of Abu Dhabi Film Festival (ADFF), which will be held on Saturday 23rd October 2010 at Abu Dhabi Theater.
Viacom 18 Media Pvt. Ltd, an equal joint venture between Viacom Inc. and Network18, one of India's leading entertainment conglomerates, today announced the launch of its flagship channel, Colors, in the Middle East.

Abu Dhabi Media Company (ADMC) announced today it reached an agreement with Etisalat for the distribution of the English Premier League (EPL) for three consecutive seasons, starting August 2010.

E-Vision part of Etisalat and the leading cable TV provider in the region, today, announced the launch of new exciting interactive services offering customers the ability to plan their television viewing in addition to alternatives for customer communication at the Cabsat MENA 2010 exhibition.

Business 24|7 reports that Catch Up TV, the new service from Etisalat, will enable viewers to revisit and playback aired content up to three days old. The service will be launched in December for five channels. The service will be offered free of charge for MBC, Abu Dhabi TV, Dubai One, Dubai TV and e-junior.