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Effective Measure
Pakistan's Internet population ready for brand engagement
Tue, 2012-05-15 07:12 - By
Analysis, Digital Media, Report, Research, Media, brand engagement, Brendon Ogilvy, Effective Measure, Imtiaz Mohammad, Internet population, Pakistan
Effective Measure, the leading provider of digital media planning solutions in emerging markets, today reported on Pakistan’s Internet audience, with a 6.7 percent month-to-month unique browser growth from March to April 2012. This data is supported by active mobile Internet use in the country, indicating Pakistan’s readiness for digital-based brand engagement.
25.7 million unique browsers on sport websites in the MENA region
Sat, 2012-05-05 14:08 - By
According to Effective Measure’s recent infographic on sport audiences in the MENA region, there are about 25.7 million unique browsers on sport websites today. This figure has increased by 4.6% over the past month. More than 750 million sport websites were viewed during this time, 13.7% of which came from mobile browsing. The highest activity was recorded on the 24th of March, when 2.5 million unique browsers were recorded.
Sports websites witness 4.6% growth in audience compared to last month
Sat, 2012-05-05 10:50 - By
Effective Measure’s recent infographic on sport audiences in MENA reveals that there are 25.7 million unique browsers on sports websites today, growing 4.6% compared to March.
Blockbuster reaction outlines differences in GCC neighbours
Wed, 2012-05-02 07:32 - By
Analysis, Digital Media, Media Business, Media, Effective Measure, Facebook, The Hunger Games, youtube
Effective Measure, a leading provider of digital media planning solutions in emerging markets, today reported new figures showing the impact that social media and other forms of viral marketing had on moviegoers in the GCC, with audiences in UAE and Saudi Arabia showing clear preferences for Facebook and word-of-mouth respectively. This data, based on a survey that ran in April 2012, highlighted the importance of customising marketing tactics to best fit a fragmented audience.
Effective Measure invests in emerging Asia
Thu, 2012-04-12 07:19 - By
Announcement, Media Business, Electronics & Technology, Media, Abhimanyu Sareen, Asia, Dinesh Arasaratnam, Effective Measure, Group M, James Robertson, Omnicom Media Group, Richard Webb, Singapore, Starcom Mediavest
Effective Measure Chairman, Richard Webb said, “Investing in emerging Asia is one of Effective Measure’s top priorities. With a proven, dedicated team now in place in Asia’s media hub, Singapore, we look forward to significantly expanding our investment and presence in this fast-moving region while contributing to digital best practices.”
LinkedIn's expanding reach in the MENA region
Tue, 2012-04-10 09:00 - By
Effective Measure has studied LinkedIn’s expanding reach in the Middle East and North Africa (MENA). According to the study's findings, 60% of LinkedIn's audience identified as a 'Connector', 'Salesperson' and 'Early Adopter'.
Effective Measure data reveals growth of UAE digital-savvy networkers on LinkedIn
Tue, 2012-04-10 08:45 - By
Effective Measure, a leading provider of digital media planning solutions in emerging markets, today reported the latest data on LinkedIn’s growing reach into the Middle East North Africa (MENA), with over 60 percent of its audience in February identified as a Connector, Salesperson and Early Adopter. This data, featured on Effective Measure’s industry-standard market intelligence tool, OpenView, highlighted the emergence of a proactive, digital-savvy audience segment, with an affinity to socialize and expand networks in the Middle East professional landscape.
Arabic digital content on the rise
Tue, 2012-04-03 08:54 - By
A recent study by Effective measure has revealed that 31.1 million unique browsers attributed to a 3.9% increase in users on local language news websites in the MENA region in the month of February 2012. Over 500 million web pages from websites in this category were viewed in this time, with mobile acquiring a 12.3% share.
Round up of 'most shared' stories in March 2012 on mediaME.com
Sun, 2012-04-01 08:25 - By
Announcement, Digital Media, Media Business, Media, Al Jazeera, Cinemoz, Effective Measure, Encyclopaedia Britannica, Facebook, Google, MBC, mediaME, Nielsen, OSN, Twitter, Who's Who in Digital Media Middle East
This month, the mediaME Editor has rounded-up the most shared news stories and headlines by mediaME users across social media platforms. Here are the 'most shared' stories for March 2012 which provide a summarized look-back at the month.
Study reveals growing Internet populations in Levant
Wed, 2012-03-14 10:54 - By
Analysis, Announcement, Digital Media, Report, Research, Media, Brendan Ogilvy, Effective Measure, growing internet, Levant, study
Effective Measure has released its latest report on its growing Internet population footprint in Levant. The company reported 9.7 million users across Iraq, Jordan, Lebanon and Syria featured via its industry-standard market intelligence tool, OpenView. This data revealed a steady week on week growth of 2.9 percent, highlighting the promising development of Internet consumption in this emerging economy.
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