Advertising Agency: Memac Ogilvy & Mather Dubai

Executive Creative Director: Steve Hough, Eli Bouchaaya

This image is part of an award winning campaign by Memac Ogilvy & Mather Dubai for IKEA. It features images of several assembly instrcution sheets, a concept that IKEA is well known for. However, these instruction sheets are applied to different dishes available at IKEA's restaurant and cafe including shawarma, meatballs, and hotdogs. Even the food from IKEA is assembeled easily!

Advertising Agency: Memac Ogilvy & Mather Dubai

Executive Creative Director: Steve Hough, Eli Bouchaaya

Agency: Memac Ogilvy Kuwait
Creative Director: Eli Bouchaaya
Art Director: Durga Telang
Graphic designer: Majed Sawas & Eman Hamad
Copywriter: Valiya Sajjad
Account Director: Rami Ikbal

Agency: Memac Ogilvy Kuwait
Creative Director: Eli Bouchaaya
Art Director: Amadore Caseras
Graphic designer: Majed Sawas
Copywriter: Eli Bouchaaya