Etisalat has added the 3D channel High TV to its IPTV service, eLife TV. The New York-based channel broadcasts a variety of content, including news and entertainment. "We are very pleased to add High TV 3D channel to the rich bouquet of content for our eLife TV viewers. As leaders in home entertainment, Etisalat was the first in the UAE and the region to bring 3D to our customers with the broadcast of 2010 FIFA World Cup. Today, we once again become the first to launch a 24/7, dedicated 3D entertainment and lifestyle channel," said Rashed Alabbar, vice president of home product marketing at Etisalat. 

UAE-based telecommunications company Etisalat has added seven HD channels from broadcaster MBC to its eLife TV network.  “At Etisalat, we always aim to provide the most engaging, refreshing and relevant content for our eLife customers. These new HD channels, which are available for eLife subscribers, will further enrich our HD line-up, offering a truly unparalleled viewing experience. The majority of these channels from MBC are amongst the top 10 most popular channels on the network, so we are confident this gesture will be well-received by our valued customers", said Rashed Majed Alabbar, vice-president of product marketing for Etisalat.