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According to new findings from the Pew Internet & American Life Project, the increasing availability of e-content is encouraging more people to read. According to the organizations latest findings, 21% of Americans have read an e-book, as the majority of people now prefer buying digital books to borrowing them.

According to the latest research from GfK MRI’s iPanel, a new survey group composed exclusively of tablet and e-reader owners, more than half of both male and female tablet owners are interested in reading digital magazines. According to the research, the proportion is higher among males, with 77% of male tablet owners saying they want to read digital magazines on their device, compared to 68% of female tablet owners.