SAS Middle East, a leading provider of business analytics software and services in the Middle East region, has revealed that its strategic global partnership with Expedia, the world’s leading online travel agency, has helped drive in new ways to increase customer satisfaction and reinforce customer loyalty across the globe including the Middle East regions thriving travel and tourism market. With the use of SAS Analytics, Expedia was able to transform huge volumes of data into useful insights for decision making, thereby effectively optimizing online customer experiences and increasing customer lifetime value to fuel the company's growth.