du TV customers enjoy the most advanced, feature-rich and user-friendly home entertainment experience in the region - and never more so than with du's latest upgrade! With a whole new range of applications added to your du TV, you can now access your favourite online functions with even more convenience than ever before.

du is pleased to announce that it is joining forces with Wamda, the  enabling platform for MENA entrepreneurs, for its innovative reality television show, ‘The Entrepreneur’. Wamda will come on board as a Knowledge Partner, to support entrepreneurs throughout the UAE. Applications for ‘The Entrepreneur’ are open until 15 April.

A great business idea can come from anyone. Taking this thought further and listening to feedback from several applicants, du has now opened the doors of its reality TV show, ‘The Entrepreneur’, to anybody in the UAE. So whether you are a college student*, a working executive or a home maker, if you think you have a great business idea, apply now on www.theentrepreneur.ae and get a golden opportunity to turn your dreams into reality by winning financial and professional support worth AED 2 million. But hurry, since applications close on 15 April.

App-happy customers who want the latest Nokia downloads can keep their mobiles up to speed even easier than ever, thanks to du. du customers with Nokia phones will now have the option to purchase all the latest applications including games and premium content from the Nokia Store and be charged directly to their du post- or pre-paid line, offering customers a quick, convenient and secure form of payment. The service also offers du customers the additional choice and convenience of availing WiFi hotspots for downloading applications.

As part of its partnership with Manchester United Football Club, du held a ceremony to launch special club-related content at its head office in Dubai Media City. Former Manchester United captain, Gary Neville, was present for the event.

Continually making efforts to improve upon the services it offers, Du has expanded the Arabic library available through its Video On Demand service, a popular feature among Du TV's customers, by joining hands with entertainment company Rotana.

Constantly coming up with ways to keep customers entertained, Du is offering the exciting On Demand Club service to all existing and new Du TV subscriptions completely free of charge, until September 9, 2011.