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Farrukh Naeem writes: We the creative people in advertising – the creative directors, copywriters, art directors, graphic designers – take great pride in producing original ideas.

Farrukh Naeem, an award winning copwriter and top ad blogger from the UAE, speaks to mediaME on challenges to creativity in the region and the exciting talents of creative staff forming in the Middle East.
Q1. Kindly give us a brief intro about yourself.
"He gave me this [bracelet] for my anniversary. He gave me this [broken bone] for nothing." A powerful and first-of-kind campaign on domestic violence which will attract attention to this social disease that still plagues Arab society. The City of Hope initiative provides a refuge for those suffering. Click here & here for two other images from this campaign.

Farrukh Naeem reports on the the world’s biggest poster, unveiled in Dubai yesterday at a press conference held at Hyatt Regency Hotel from where one can get a glimpse of the record-breaking site on the ground.