|
|
This 'Keep your clothes crisp' campaign by DBB Dubai is for laundry detergent brand Persil. The campaign features several images of people performing daily tasks, like a student getting ready to go to school, a woman walking through an airport, and a man conducting business. The people go through their routines, all while maintaining their 'crispy' look with paper thin garments.
Agency: JWT Dubai, UAE
Executive Creative Director: Chafic Haddad
Copywriter: Ash Chagla, Zahir Mirza, Firas Medrows