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Florian Rotberg
Ovab to help shape the future of digital out of home advertising in MENA
Wed, 2011-04-20 07:51 - By
Advertising Business, Digital Media, Events, Media Business, Advertising, Media, 3M, Advanced Interactive Media Solutions, Anurag Tripathi, Bill Fordyce, Cisco, Evolved Digital, Florian Rotberg, IPSOS, ISOAR, JC Decaux, Joseph Digital Signage, Massive Media, Michael Bort, MXN, Out-of-home Video Advertising Bureau Europe, OVAB, PARC, Rotana
Many issues were discussed during a high-level networking industry event hosted last week in Dubai by Ovab (Out-of-home Video Advertising Bureau Europe) - the group established to raise awareness and develop standards for the emerging digital out of home (DOOH) advertisin
Ovab launches in the MENA region with high-level industry events
Mon, 2011-04-11 07:14 - By
Announcement, Events, Media Business, Media, Abu Dhabi Media Digital Out of Home, AD Media DOOH, Andrew Wood, Digital Out of Home (DOOH), Dirk Huelsermann, Florian Rotberg, OVAB, Ovab Europe
Ovab, the group established to raise awareness and develop standards for the emerging Digital Out Of Home (DOOH) advertising industry in Europe, will make its launch in the Middle East and North Africa (MENA) region with a series of dedicated, high-level networking industry events.
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