Fox International Channels (FIC), the world's leading producer and distributor of branded entertainment, selected three of the Leo Burnett Group of companies' MENA agencies to handle its regional communications including the launch of Fox Movies - the movie channel from the movie makers - which started broadcasting in May.

Speaking on the triple appointment, Rohit D'Silva General Manger of FIC Middle East FZ LLC commented; "All three of Leo Burnett's agencies exhibited a profound sense of enthusiasm, dynamism and passion for the Fox brand, while demonstrating the many ways that our brand messages could be creatively communicated across the region.

"Overall, we were inspired by the innovation that the Leo Burnett Group of companies stands for, and the fact that together they offer seamlessly integrated communications across their entire brand portfolio," he added.

The celebrated Fox Movies channel, the first to be launched by FIC, offers viewers world-class movie entertainment brought to the region through a partnership between the successful local group, Rotana Media Services (RMS) and the internationally well-known Fox International Channels (FIC).

Kamal Dimachkie, Managing Director of Leo Burnett Dubai and Kuwait speaking on behalf of the Leo Burnett Group of companies said; "We are passionate brand builders and are thrilled to offer our unique blend of capabilities - that will generate and deliver maximum impact for the brand - all from under one roof. Alongside our Group-wide practice of innovation, our collective creative ability to build brands will affirm Fox Movies' position as the region's leading movie channel and a brand name synonymous with the best in entertainment."

Fox Movies is the region's latest free-to-air channel, available on Nilesat N101 11.766 GHz Horizontal and Arabsat BADR03 11.843 GHz Horizontal, providing discerning Hollywood viewers across the Middle East world-class, non-stop movie entertainment.

The new channel offers the region's movie lovers an innovative range of viewer-choice components and interactive viewing experiences. Viewers also have access to the Fox Movies website www.foxmovietv.com, where movie lovers can enjoy a fun forum to gather information on movies, participate in contests, and browse upcoming Fox Movies listings.

FIC complements the Group's broad base of clients in the MENA region, which span a number of different industries.