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Saatchi & Saatchi Dubai today announced the appointments of Marc Lineveldt as Regional Creative Director and Ben Roberts as Regional Human Interest (HI) Director, Middle East, North Africa (MENA).
Agency: FP7 Dubai
An interesting campaign by Ford, to counter the sentiments of consumers towards buying a used car. "Most Used Cars Have A Story You Don't Want To Hear", but when you buy a Ford, you 'Do Want To Hear The Story', which is 1 Year Warranty or 40,000 KM. The campaign incorporates 5 ads, each featuring a different second hand car model along with it's story. See them all in the mediaME Creative Gallery.