The second and final day of the mediamME Forum:2011 kicked off today with an exclusive announcement of the latest findings of the Arab Social Media Report presented by Racha Mourtada from the Dubai School of Government. The report, which is set to be released in the coming week, will be available for download on mediaME.com.
GemiusRanking has launched a new tracking tool that measures pageviews for operating systems, web browsers and mobile devices in the MENA region. The tracking of the various operating systems reveal Windows XP and Windows 7 maintaining the lead among other operating systems.
Elie Aoun, the Chief Operating Officer at Ipsos MediaCT and the Managing Director of Ipsos UAE, is a dedicated media research specialist and a reference to many. mediaME spoke to him regarding advertising expenditure in the MENA region, the level of competition in media research and monitoring, the effect of the credit crunch, the future of online media and more.
Ipsos MediaCT and Gemius have organized a workshop to launch the new online audience measurement covering the MENA region, held under the patronage of Dubai Media City. More than 50 professionals have attended the event.